The Toy Shop has been a fixture of the small town of Helensburgh’s seafront for over 15 years. When owner, Val, took over the business she soon realised that she was missing out on another market - the considerably large UK online market!

Initially, Val chose UK-based eCommerce platform Shopwired for her online shop but Swoosh migrated the large shop catalogue (of almost 1000 products) to Shopify in 2023.

The original Toy Shop logo was a bit tired and ready for a freshen-up, so Swoosh designed a fresh logo with brighter colours to reflect the buzz and fun of the business. Using the new brighter brand colours, Swoosh created a suite of category images composed of products from her shop to make a colourful, appealing online store to reach this new, untapped market.

Swoosh also creates eye-catching social media graphics and content for The Toy Shop and others.